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Social Media Optimization

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Posted by: SharonB

What is the definition of Social Media Optimization?

I know the aspects of it like increasing your linkability, diving into social networks and make tagging and bookmarking your blog/site easy.... but what is the definition of Social Media Optimization? And has anyone here had success with it?


Posted by: forwardone

The only one I personally like is `StumbleUpon`

Here`s a good article from Wikipedia on the subject of SMO-

http://en.wikipedia.org/wiki/Social_media_optimization
Quote:
Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing.

Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends or family but through the use of networking in social bookmarking, video and photo sharing websites. In a similar way the engagement with blogs achieves the same by sharing content through the use of RSS in the blogsphere and special blog search engines such as Technorati.




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